Performance Marketing Manager - B2C Healthcare
*Please note this role is not for 2070 Health*
About BeatO
BeatO is a digital health company in India focused on diabetes care and GLP-1 weight loss. It combines smart devices (glucometers, CGM, BP monitors, smart scales), doctor-led care programs, diet coaching, and a curated range of health foods, supplements, and lifestyle products, sold direct to consumers.
BeatO serves over 2 million patients and 10 lakh+ device users, backed by 100+ doctors and 200+ coaches.
Role Summary
BeatO is looking for a hands-on Performance Marketing Manager to own paid customer acquisition across its B2C businesses, from devices and supplements to doctor-led care programs.
Success in this role means profitable, scalable growth: efficient CAC, strong ROAS, and a steady pipeline of new customers across paid channels.
Key Responsibilities
- Plan, execute, and optimize paid acquisition campaigns across Meta, Google (Search, Shopping, YouTube, Performance Max), and other relevant channels.
- Own full-funnel performance, from prospecting to retargeting, with clear accountability for CAC, ROAS, conversion rate, and revenue contribution.
- Manage and allocate monthly paid media budgets, scaling what works and cutting what does not.
- Run structured testing across creatives, audiences, landing pages, and bidding strategies, and turn the learnings into repeatable playbooks.
- Wo
