Sr Manager, Conversion Experimentation (CRO)

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

What We’re Looking For:

2U is seeking a results-oriented Senior Manager, Conversion Experimentation to drive the acquisition optimization strategy for our Executive Education (Short Course) business line. In this role, you will own the performance of the high-velocity “first touch” digital experience, focusing on both our Paid Landing Page (PLP) portfolio and Organic Program Pages.
Sitting at the intersection of Organic Search, Paid Media, and User Experience, you will be responsible for ensuring that traffic generated from high-value channels - Paid Search, Paid Social, and Organic Search, lands on experiences designed to convert. You will work alongside a dedicated testing squad - partnering with Designers and Web Developers to execute a rigorous roadmap of A/B tests aimed at maximizing Session-to-Lead and Lead-to-Enroll rates across our Executive Educ