Staff Product Designer, Family Experience

A Place for Mom is building the future of senior care, and design is central to how families, caregivers, providers, and APFM teams navigate that experience. We are looking for a Staff Product Designer to own product design for Consumer Experience and help us turn emotionally complex care decisions into clear, trustworthy, high-quality product experiences.

APFM is organizing around the two customers that define our marketplace: families navigating care decisions and providers delivering care. Evolving toward a more connected experience across the full care placement journey.

This role is for someone who is curious about where product design is going, not only where it has been. We do not expect anyone to have ten years of experience with tools that are only beginning to emerge. We do expect you to be actively experimenting with AI tools, learning where they help, where they fail, and how they can create leverage without replacing judgment, craft, accessibility, ethics, or deep user understanding.

You will partner with Product, Engineering, Research, Marketing, Analytics, Operations, Sales, and business leaders to shape consumer journeys that help families understand their options, build confidence, and take the next best step in a high-stakes senior care decision.

Who you are:

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