Director, Marketing Oncology
Company Description
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
Job Description
EPKINLY is currently the first and only bispecific approved in 3L+ DLBCL and 2L+ FL, with significant opportunity across both indications as the treatment landscape continues to evolve. The brand operates in a highly competitive environment, with multiple current and anticipated entrants across lines of therapy.
The EPKINLY Marketing Director will lead U.S. pan-brand strategy and strategic execution across DLBCL and FL, with accountability for priorities and initiatives that span across both indications. This role will have people management responsibility, and the team will collectively lead integrated brand strategic planning, positioning, performance management, cross-indication execution, and will support financial planning to maximize EPKINLY’s impact and ensure a cohesive customer experience.
The candidate must be able to operate in a fast-paced organization with high expectations and deliver high-quality work in partnership with internal and external stakeholders to achieve financial objectives. The candidate must also develop and maintain strong working relationships with indication leads, cross-functional teams, and co-promotion partners to align strategic priorities, connect indication and pan-brand strategies, and drive business results in a compelling, effective, and timely way. This is an excellent opportunity for a marketing leader who wants to join a high-performing team committed to making a difference for patients and winning as one EPKINLY team.
Key Responsibilities Include:
- Set, evolve, and align the overarching pan-EPKINLY strategy, ensuring a cohesive strategic direction across DLBCL and FL while integrating indication-specific priorities.
- Lead strategic pan-brand execution across initiatives that touch both indications, including positioning, customer engagement, major brand moments, and development of cross-indication messaging.
- Establish clear strategic priorities and operating principles across pan-brand and indication teams to enable coordinated, high-quality execution.
- Lead strategic resource allocation across cross-indication priorities and partner with the Alliance on pan-brand budget planning and management.
- Synthesize market research, customer insights, competitive intelligence, and performance analytics across DLBCL and FL to shape strategic choices, optimize performance, and identify opportunities for innovation.
- Partner with Sales, Medical, Market Access, and other cross-functional stakeholders to execute highly integrated pan-EPKINLY promotional and non-promotional initiatives.
- Coordinate with relevant franchises across the business unit to share strategic learnings, identify synergies, and align Marketing and Sales approaches where applicable.
- Consistently triangulate market dynamics, stakeholder needs, indication priorities, and enterprise objectives to make strategic choices and determine the best course of action for the brand.
- Influence and align multiple internal, external, and alliance stakeholders around a shared pan-EPKINLY strategic vision, priorities, and execution plan.
- Lead and develop direct, indirect, and cross-functional team members, fostering collaboration and accountability across the brand.
Qualifications
- Bachelor's Degree Required.
- Experience: 8+ years in pharmaceutical or biotech marketing, or relevant industry marketing roles.
- Strong independent drive and strategic problem-solving skills
- Comfortable working at a fast pace and adapting in a dynamic, matrixed organization and through ambiguity
- Demonstrated leadership and people management skills, with experience managing teams and working cross-functionally.
- Ability to develop and execute integrated marketing and brand strategies across multiple indications, customer segments, or business priorities.
- Ability to interpret market data and trends, and apply insights to drive business decisions.
- Capable of collaborating and driving alignment across indication teams, departments, and external partners.
- Strong understanding of the relevant industry landscape, including trends, competition, and customer needs.
- Knowledge of industry regulations, compliance, and promotional guidelines.
- Excellent written and verbal communication skills, able to present to internal and external stakeholders.
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
- The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
- We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
- This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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