Role

We're seeking a Senior Paid Media Manager for our Portfolio company to turn paid media investment into profitable growth. You will own campaign performance from strategy and setup through optimization, measurement, and reporting.

The role begins with Meta across Facebook and Instagram, then expands into channels such as Google, YouTube, TikTok, Pinterest, LinkedIn, Spotify, and Amazon when performance data and business needs support the investment. Success is measured through qualified demand, sales, acquisition efficiency, and profitability.

This is a hands-on senior individual-contributor role. You will work directly in the accounts, interpret performance daily, manage budgets, strengthen tracking, and build a disciplined testing practice.

You will partner closely with the Meta, Funnels & AI Performance Coach, Brand & Creative Director, Messaging & Copy Strategist, and teams across marketing and sales.

Responsibilities

• Own paid media campaigns from planning and launch through daily optimization, beginning with Meta and expanding to additional channels based on performance and business needs.

• Analyze channel and blended performance to improve CAC, ROAS, lead quality, revenue, and profitability while keeping spend on pace.