Lifecycle Marketing Manager- Customer Growth

ActivTrak is looking for a Lifecycle Marketing Manager to develop and execute programs that help enterprise customers adopt our solutions, realize measurable value and expand their use of the ActivTrak platform.

You will manage customer lifecycle programs spanning onboarding, adoption, expansion, renewal and re-engagement. Working within the broader lifecycle strategy, you’ll translate customer needs, product usage signals and business priorities into scalable, relevant experiences that encourage the right customer behaviors at the right moments.

This is a hands-on individual-contributor role for someone who can turn strategy into effective programs while partnering closely with Customer Success, Product Marketing, PLG, Sales, Marketing Operations and other teams.

Execute customer lifecycle programs

• Build and manage programs across onboarding, adoption, value realization, expansion, renewal, and re-engagement
• Map customer journeys and identify important milestones, behaviors, and communication opportunities
• Translate lifecycle priorities into campaigns, workflows, and customer experiences
• Maintain and optimize always-on customer programs

Drive adoption and customer value

• Develop onboarding, education and adoption campaigns aligned to customer needs and use cases
• Increase awareness and usage of relevant products, features, integrations and services
• Partner with Product Mar