Manager, Paid Media
About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.
Attributes We Value
We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.
You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next.
About the Role
We’re seeking a data-driven and creative Paid Media Manager to plan, execute, and optimize digital campaigns across global paid channels. You’ll own the performance and day-to-day management of paid search, paid social, and display campaigns that drive acquisition, pipeline growth, and ROI.
In this role, you’ll blend analytical rigor with hands-on execution — partnering closely with Growth Strategy, Product Marketing, Creative, and Analytics to translate business objectives into efficient, scalable campaigns. You’ll be instrumental in building the frameworks, insights, and best practices that power our global demand generation engine.
Key Responsibilities
Strategy & Planning
Develop and execute multi-channel paid media strategies (SEM, paid social, programmatic/display, YouTube, retargeting) aligned with funnel goals and business priorities.
Own budget planning, forecasting, and pacing to meet CAC, ROAS, and pipeline targets.
Collaborate with regional and product marketing teams to localize campaigns and ensure relevance across markets.
Recommend new growth opportunities, audiences, and channels based on data-driven insights.
Execution & Optimization
Build and manage paid campaigns end-to-end: keyword/audience selection, ad copy, creative testing, and bid strategy.
Continuously optimize for performance, leveraging testing frameworks (A/B, multivariate, holdout experiments) to improve CTR, CVR, and CPL.
Monitor and report on campaign performance daily and weekly, identifying trends and actionable insights.
Ensure proper tracking and attribution (UTMs, pixels, offline conversions, Salesforce/Marketo sync).
Manage and QA all campaign builds following standardized naming conventions and governance frameworks.
Cross-Functional Collaboration
Partner with Creative and Content<