Head of Marketing West Africa

Responsibilities include:

Marketing and Communications

• Work with the local leadership team and the Group Head Marketing & Communications to define,

execute and evaluate the Marketing & Communications strategy for West African Projects and and

other target markets.

• Manage and grow Rendeavour’s marcoms team in Nigeria and Ghana to ensure we deliver across all

KPIs.

• Implement a programme of events, advertising, digital media, Public Relations and other initiatives that

support sales, generate leads, and drive customer engagement.

• Conceive, design, source and effectively manage branded marketing and communication materials,

creatives, data, etc. that will drive better/higher conversions across earned, owned and paid media.

• Effectively leverage data to design, assess, and improve the effectiveness of marcoms campaigns.

• Engage and manage marcoms vendors to help us deliver on our brand vision and marcoms plan.

• Manage Alaro City social media channels and manage social media content to drive engagement.

• Put in place a PR programme to engage with journalists and producers and ensure a positive

representation of Alaro City and Rendeavour across earned media.

• Create awareness of the business and our offerings through thought leadership programs, such

as events and the placement of opinion pieces.

• Communicate key news and milestones across all media ch