Posted Yesterday•Remote
Senior B2B Marketing Manager (Crypto Payment Processing)
SeniorRemoteSalary undisclosed
Job Description
About the Company
The company is a licensed international crypto payment processing platform providing payment infrastructure to global B2B merchants across adtech, gaming, hosting, and IT services.
About the Role
A Senior-level position working directly with the CEO to establish, test, and scale the marketing engine. The role functions as a solo marketer managing execution through external agencies, freelancers, and contractors while taking full hands-on ownership of market research, positioning, website updates, and lead generation.
Key Responsibilities
- Establishing and scaling the B2B marketing function from scratch using a growth mindset—testing low-cost hypotheses, measuring ROI, and scaling successful channels.
- Developing brand positioning, Tone of Voice, sales collateral (one-pagers, case studies, pitch decks), and overseeing website updates and redesigns.
- Building multi-channel acquisition funnels including performance marketing, SEO, PR, content marketing, and offline event activations.
- Selecting, briefing, and managing external agencies and freelancers (designers, copywriters, performance specialists, SEO, and PR teams).
- Planning, executing, and evaluating ROI for international B2B industry conferences, including booth setups, client invitations, and on-site meeting schedules.
- Conducting customer research (CustDev), competitor analys
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