Director of International CRM
WHY JOIN ALO?
Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
OVERVIEW
The Director of International CRM will lead Alo’s global customer engagement and retention programs, overseeing email, SMS, and push channels. This leader will be responsible for designing and executing strategies that deepen customer relationships, drive retention, and maximize lifetime value across our global customer base.
While the majority of digital revenue comes from the U.S. today, international markets are a critical growth priority (Canada, UK, Europe, Australia, Korea, China, and Japan). The Director will play a pivotal role in ensuring our CRM programs both scale globally and localize effectively for international markets.
