Product Manager, IX Intraoperative Technology

Under minimal supervision, identifies and implements product strategies, marketing plans, promotional and advertising programs, as well as oversees all aspects of product management, including: market launch and surveillance, release to sales and forecasting for assigned product line to ensure that existing and new products meet Company goals and expectations.

Essential Duties and Responsibilities

• Develops and implements product marketing campaigns for assigned product line, including: setting objectives and short- and long-term strategies, conducting market research and competition tracking, developing product mix and action plans, ROI analysis.
• Analyzes market trends, company sales and buyer behavior and makes modifications to product strategies accordingly.
• Develops and presents business cases as justification for new products, as required.
• Manages all product marketing activities for assigned product line, such as: project management, market launch and surveillance.
• Pursues product line extensions and/or trimming, labeling revisions, clinical studies and any other activities to build and sustain value of the product line and maximize earnings.
• Continually seeks new innovations for assigned product line.
• Develops high-quality sales collateral, efficient customer service processes, and optimized manufacturing operations to support assigned product line.
• Develops and monitors