Head of Marketing & Partnerships

Our client is a newly formed, well-capitalized marketing, media, and technology company built around a growing consumer-facing digital platform in the personal finance space. It is a subsidiary to an established and top debt management company. The company generates qualified consumer leads for institutional partners and is building a broader content and audience platform focused on financial wellness. The Head of Marketing and Partnerships will build and lead the company's entire marketing function from the ground up — SEO, paid media, content, creative, email/CRM, and audience development.

This is a build role, not a maintenance role. The HMPO will hire and develop the marketing team, own the strategy, business development and execution behind the company's core revenue engine (qualified lead generation), and establish the systems, brand, and content foundation for a company still in its first year. This search is being conducted on a confidential basis.

Key Responsibilities

This job description does not limit management’s ability to assign or adjust duties and responsibilities at any time.

Marketing Strategy & Growth

●     Own the company's overall marketing strategy — SEO, SEM/paid media, content, creative, email/CRM, and audience development — with direct accountability for qualified lead volume and cost per lead.

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