Associate Director, Consumer Marketing - Laneige

Location: Hybrid - New York, NY Only
About the Brand 

Laneige is a globally renowned Korean skin care brand with over 30h years of research on hydration, with top-rated modern technology, high-quality ingredients and award-winning formulas that reveal glowing, radiant skin. The brand is fast-growing and rapidly expanding in the US - currently distributed in Sephora, Sephora Kohl’s, Amazon, TTS and its own brand e-commerce site. 

Job Summary

The Associate Director, Consumer Marketing will serve as the strategic hub of the Laneige US marketing organization, leading the development and execution of Go-To-Market strategy across all launches and resupport campaigns. This role will own the creation of high-impact, insight-led 360° marketing plans that translate brand and business priorities into breakthrough consumer activations and drive both brand momentum and commercial growth.

As the connective tissue across the organization, this leader will partner closely with Integrated Communications, PR, Social, Paid Performance, Sales, Creative, Education and Channel teams to set the strategic vision for each campaign and bring it to life cohesively across every consumer touchpoint. They will lead consumer-facing events and experiences from strategy through execution, while managing key external partners, including agenc