Consumer Research Specialist

 

Job Summary

AMOREPACIFIC US Inc. would like to kindly invite a consumer research specialist to apply for a position in Americas R&I Center. This position focuses on managing various consumer research to better understand the North American market/consumer trends and consumer feedback on our products. The valuable insights gained from these studies will be applied to our marketing and sales strategies, as well as the development of innovative new products.

 

Principal Accountabilities

• Initiate and oversee internal consumer and market research projects, including coordinating the logistical and technical aspects of research studies.
• Design and execute various consumer research studies, including focus group discussions (FGD), in-depth interviews (IDI), home usage tests (HUT), etc.
• Synthesize research data into insightful reports and compelling proposals that directly inform product and marketing decisions.
• Cultivate and maintain an active network with research partners.
• Attend customer research seminars, report main contents, and propose new customer research models.
• Continuously explore and integrate new research methodologies to stay at