Ecommerce Specialist, Luxe Brands, D2C

NYC - Hybrid Only 

Job Summary 

Responsible for planning and executing an omni-channel contact strategy to enhance customer retention that drives revenue and delivers on key brand objectives across new product launches, site promotions, DTC exclusive programs such as Loyalty and Subscription, and any other customer retention related initiatives.

This role will report to the Luxe E-commerce Manager and liaison with the CRM/Life Cycle strategy, brand marketing, and creative teams to execute D2C plans.

Principal Accountabilities 

• Responsible for implementing SMS and Email marketing communication strategy, assisting in content calendar planning and managing end-to-end execution of all broadcast and triggered emails and SMS messaging within our Attentive and Ometria Databases.
• Continuously plan & conduct A/B tests to understand trends and preferences within the email/SMS database, evaluating elements such as subject lines, hero images, design, content, timing, and messaging for different audience segments.
• Create and analyze email/SMS segments to optimize targeting and engagement strategies and identify and develop new target segments i