Sulwhasoo Brand Strategy Specialist

Job Summary 

The Sulwhasoo Brand Marketing Specialist role supports business growth and strategic decision-making through data-driven analysis, market intelligence, and corporate strategy development. The position works closely with Sales, Demand Planning, Marketing, Brand teams, and HQ to monitor business performance, identify growth opportunities, and ensure alignment between regional and global objectives.

The role is responsible for analyzing sales performance, tracking key business metrics, managing market and competitive intelligence, and providing strategic insights that drive channel expansion, business planning, and operational excellence across North America. The ideal candidate will need to be fluent in both English and Korean. 

 

Principal Accountabilities

1. Business Strategy & Performance Analysis

• Consolidate sales forecasts and business inputs with Demand Planning and Sales teams to ensure alignment with monthly net sales targets.
• Manage SKU portfolios and coordinate updates across departments to maintain operational efficiency.
• Monitor and report key performance indicators (KPIs) on a weekly basis.
• Conduct weekly and monthly sales performance ana