VP, Sales
Who we are:
Apella is applying computer vision and machine learning to improve the standard of care in the most critical aspect of healthcare: surgery. We build applications to enable surgeons, nurses, and hospital administrators to deliver the highest quality care.
Who you are
We're looking for a VP of Sales to build and lead Apella's national sales organization. Not just carry a number, but build the team, structure, and strategy that lets us scale across enterprise health systems. This is a player-coach role for someone who has proven they can run a complex, multi-stakeholder enterprise motion into hospitals and health systems, and who has hired, developed, and scaled a sales team beyond their own individual performance.
In this role, you'll
Set and execute Apella's national sales strategy across enterprise health systems, IDNs, and large hospital networks
Lead and develop a team of 6 direct reports covering territories across the country, holding the team accountable to quota and coaching them to hit it
Build and scale Apella's sales function as we grow, including hiring future reps, designing territory and org structure, and putting in place the process and infrastructure a larger team will need
Refine and execute a repeatable sales playbook, messaging, deal stages, qualification criteria, so the team can run a consistent, scalable motion
Own executive-level relationships with C-suite leaders, surgeons, OR directors, IT teams, and administrators at some of the largest health systems in the country
Lead and/or oversee negotiations, RFPs, and contract structuring for multi-million dollar, system-wide deals
Partner cross-functionally with marketing, product, R&D, and customer success at a strategic level to shape go-to-market and accelerate adoption
Represent Apella externally as a credible, trusted voice in the industry
What you'll bring
12+ years of enterprise sales experience, including meaningful time in a sales leadership seat; 8 years of sales leadership experience
A proven track record of new logo acquisition, winning net-new business in greenfield accounts, not just growing existing ones
Direct, hands-on experience selling into hospitals and health systems
Proven, specific experience building and scaling a sales team
Experience managing a national sales motion across multiple regions or territories
Background in MedTech, medical devices, or healthcare capital equipment, complex healthcare SaaS/platform sales, or a crossover of both
Deep expertise navigating multi-stakeholder, long-cycle enterprise sales, including RFPs, system-wide contracting, and creative deal structures
A track record of top-performer recognition (President's Club, Rep/Manager of the Year, quota attainment) at both the individual and team level
Comfort and credibility operating in both a startup environment (ambiguity, building from scratch) and bringing enterprise discipline and process to it
Strong leadership presence, able to mentor, coach, and influence both your own team and cross-functional peers
A mission-driven orientation and genuine interest in improving surgical outcomes through technology
Our Benefits
Competitive salary and stock options
Flexible vacation policy and a culture that values time for rest and recharging
Remote-first work environment with unique virtual and in-person events to foster team connection
Comprehensive health, dental, and vision insurance—we’re a healthcare company that prioritizes your health
16 weeks of parental leave for all parents
Apella is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We encourage people from all backgrounds to apply to our roles.
