Marketing Specialist
About Aplazo
Aplazo is Mexico’s leading “buy now, pay later” platform, giving consumers flexible, transparent payment solutions while helping merchants grow their sales. We’re a fast-growing Series B fintech backed by top global investors, combining technology, data, and design to redefine financial access.
Role’s Mission
The Marketing Specialist is responsible for implementing Aplazo’s B2B and B2C strategies through the coordination of merchant campaigns and support for Key Account Managers. This role ensures brand consistency and provides data-driven insights to boost merchant participation and commercial expansion. A central goal is the acquisition and conversion of strategic partners, reinforcing Aplazo’s position as a vital catalyst for business development.
Key responsibilities
1. Merchant Campaign Execution
Plan and execute multi-channel marketing campaigns for Aplazo’s merchants, ensuring timely delivery and quality across all touchpoints.
Coordinate and oversee campaign calendars, tracking milestones and ensuring flawless execution from planning to post-m
