General Manager, Greater China Region
About Us:
AppsFlyer helps the world's leading brands understand what their marketing is actually doing.
Our measurement, analytics and audience platform processes billions of events a day for customers who need to separate what works from what only looks like it works.
We were built by people who came out of the industry we serve, and staying close to that problem is still how we operate.
Measurement is being rebuilt right now. Platform privacy changes, the shift from deterministic attribution toward incrementality and modelling, and AI moving from a product feature to the way marketing decisions actually get made.
All of it lands on our roadmap and on our customers' desks at the same time. Greater China is where it plays out fastest.
About the role:
GCR is AppsFlyer's largest market in Asia and one of the most competitive measurement markets in the world. The General Manager owns the full regional P&L: revenue, margin, people, product relevance and market position. You'll set the strategy, build and hold the leadership team, and be the face of AppsFlyer to customers, platforms, partners, media and regulators in China.
This is a defend-and-grow mandate. The business is established and the brand is known. Growth from here comes from deepening our largest accounts,
