Demand Generation Lead

Demand Generation Lead | Fynapse

Team: Marketing

Reports to: Global Head of Marketing

Location: London (hybrid)

Travel: Regular travel internationally, including our US and Australia sales offices

Level: Individual contributor

WHY THIS ROLE EXISTS

Fynapse is an AI-native Finance ERP built around a Super Ledger. Enterprise finance is a complex, multi-stakeholder sale, often triggered by a compelling event: a close that has stopped scaling, a regulatory deadline, a legacy platform reaching end of life, an IPO or an AI mandate.

Winning in this market comes from knowing which accounts are in a buying window and reaching the whole committee with something worth their time. That makes demand generation an account discipline first.

Today, much of our pipeline comes from events, executive thought leadership and long-standing partner relationships. The opportunity is to turn that into a repeatable account-based demand engine the sales team can plan around, across new logos and our existing enterprise base, in North America, UK & Ir