Marketing Analytics AI Research Contributor

About the Role

Aptura is looking for Subject Matter Experts from marketing analytics, across paid, organic or lifecycle channels, who build CAC, attribution and campaign performance analyses in Excel. You have used AI tools on your own work and been frustrated by the mistakes they make. You will turn that experience into realistic Excel tasks that test how well AI does the work of a Marketing Analyst.

Responsibilities

• Writing realistic Excel tasks drawn from your own work: extending existing models, fixing broken ones and building from a brief

• Working through each task yourself so there is a clear, correct answer

• Writing yes-or-no criteria precise enough that a grader can mark any attempt against them

Necessary Qualifications

• 3+ years in marketing analytics, growth or performance marketing, covering paid, organic or lifecycle channels for B2B or B2C businesses

• Deep hands-on Excel: CAC payback, data cleaning and reshaping, pivot tables and chart selection

• Strong written English communication skills.

• Attention to detail, and willing