Product Marketing Manager, Growth
“If I had asked people what they wanted, they would have said faster horses.”
Henry Ford… Or possibly cruise ship designer John McNeece musing about Ford’s customers for a 1999 article published in “The Cruise Industry News Quarterly.”
Either way, the idea is entirely valid. Prospects and customers can have a really great understanding of their pain points (we’re going too slow) without being able to imagine a perfect solution (this horse should go much faster).
Arca is hiring our first Product Marketing Manager to help solve these critical problems: deeply understanding our clients, communicating our solutions, and building a brand that resonates.
The role
You’ll shape how people understand Arca and why they choose us. This is an individual contributor role on our Growth Marketing team for someone who can turn deep customer understanding into clear segmentation, sharp positioning, and messaging that works everywhere a prospect or client meets us: an ad, a nurture email, a seminar, an advisor’s proposal, or a friend’s recommendation.
Most of the role is core product marketing: segmentation, personas, positioning, competitive context, advisor enablement, and launches. You’ll also work on customer ma
