Media Buyer & Performance Analyst
Media Buyer & Performance Analyst
Location: Cape Town, hybrid (Workshop17 Newlands)
Employment type: Full-time, permanent
Compensation: Competitive, plus performance-based incentives
About the company
Our client is a fast-growing premium outdoor lighting brand, founded in South Africa. It is an 8-figure USD direct-to-consumer business, now scaling across the USA, UK, Australia, Canada and Europe, and building toward 9-figure annual revenue.
The role
You will own the day-to-day performance of the brand's Meta advertising, managing significant spend across multiple products and markets. You will also be the person who explains what is really driving growth: across acquisition, creative, conversion, customer behaviour and commercial results.
You will work closely with senior marketing leadership, two experienced Creative Strategists, a data partner and external paid-media partners.
What you'll do
Meta media buying
- Own day-to-day Meta performance across the South African and global accounts
- Decide when to scale, hold, reduce or restructure spend within agreed CPA, NCPA, MER and contribution targets
- Manage spend across multiple product CBOs and markets
- Understand the role each ad plays within a CBO and the wider cus
