Sales Trainer

ASI Heating and Air is seeking an experienced, results-driven Sales Trainer to own and continuously improve the sales process across HVAC and Plumbing departments.

This role will develop, train, inspect, measure, and improve the sales process, while partnering with department leaders to ensure consistent execution and accountability.

Key Responsibilities

• Sales Process Ownership: Develop, standardize, and continuously improve the sales process across HVAC Equipment, HVAC Service, and Plumbing. Responsible for developing the process, training it, inspecting it, reporting on it, and working with department leadership to make sure it is being executed.
• Training & Coaching: Lead classroom and field training, weekly role-play, objection handling, and targeted skill development.
• Field Coaching: Conduct regular ride-alongs with Comfort Advisors, technicians, and other customer-facing employees to observe and coach real customer interactions.
• Apprentice Development: Oversee sales apprentice training, role-play, ride-alongs, competency assessments, and graduation standards.
• Performance Reporting: Track and report key sales metrics including close rates, average tickets, opportunities, turn rates, and individual performance trends.
• Accountability: Partner with department managers on coaching plans,