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Posted 1mo ago•South Africa
Backlink Outreach / Link-Building Specialist
MiddleOn-site (South Africa)Salary undisclosed
Job Description
We’re looking for a Backlink Outreach / Link-Building Specialist to help grow our website’s authority through high-quality backlink acquisition and editorial outreach.
Your primary responsibility will be to secure relevant, authoritative placements and grow the number of high-quality referring domains through channels such as HARO/Qwoted, podcasts, guest posts, and other editorial opportunities.
This is a results-driven role. We care about the quality and impact of the placements you secure — not simply how many pitches you send.
What You’ll Do
Identify relevant, authoritative websites and media opportunities for backlink acquisition.
Conduct targeted outreach to secure editorial placements.
Pursue opportunities through HARO/Qwoted, podcasts, guest posts, and similar channels.
Build and manage relationships with relevant outlets and publishers.
Manage opportunities from initial outreach through to confirmed placement.
Maintain an active pipeline of upcoming backlink and editorial opportunities.
Track placements and referring-domain growth using Semrush.
Monitor backlink quality and flag potentially spammy, low-authority, or paid-placement-heavy opportunities.
Provide a concise weekly report covering:
Placements landed
Placements currently in progress
New referring domains
Any red flags or issues
Your target outlets/sites for the following week
How You’ll Be Measured
Your performance will be evaluated against four core KPIs:
New Referring Domains
15–25 new referring domain
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