Data Scientist
Role Overview
The Data Scientist will own the measurement science behind Audiohook's performance audio advertising platform. You'll design and run incrementality tests, build and maintain marketing mix models, and apply causal analysis to quantify how Audiohook drives outcomes for advertisers. This role combines hands-on modeling with the opportunity to shape how we prove value to customers, sharpen our bidding and optimization systems, and influence product direction. You'll collaborate closely with Engineering, Product, Sales, and Customer Success to ensure measurement isn't just statistically sound but operationally useful.
Key Responsibilities
Marketing Measurement & Causal Inference
Design and run incrementality experiments (geo, ghost bidding, holdout, PSA) that quantify Audiohook's lift for advertisers
Build, maintain, and evolve marketing mix models (MMM) and multi-touch attribution analyses across customer campaigns
Apply causal inference methods — difference-in-differences, synthetic controls, instrumental variables, propensity scoring — to questions that can't be answered with RCTs
Translate measurement results into clear narratives for advertisers
