Demand Generation Manager

Role Overview

The Demand Generation Manager will own the top and middle of Audiohook's marketing funnel — building, executing, and optimizing coordinated GTM and digital marketing programs that generate qualified pipeline, accelerate sales cycles, and establish Audiohook as the category leader in performance audio advertising. You'll partner closely with Sales, Product Marketing, and Leadership to ensure every campaign is sharp, measurable, and tied to revenue.

Key Responsibilities

Coordinated GTM

• Partner with Sales and Product Marketing to design coordinated GTM motions for new product launches, feature releases, and segment expansions

• Ensure messaging, targeting, and timing are aligned across every channel and customer-facing team

• Build and scale ABM programs targeting priority brand and agency accounts in coordination with Sales

Digital Marketing & Campaigns

• Build and execute a multi-channel demand gen strategy across paid media, SEO/SEM, content syndication, email nurture, and events

• Manage paid media budget across LinkedIn, Google, programmatic, and industr