Product Marketing Manager

Role Overview

The Product Marketing Manager will own how Audiohook is positioned, launched, and adopted — with a special emphasis on post-close activation. You'll make sure customers don't just sign on, but quickly reach value, expand usage, and become long-term advocates. This role partners closely with Sales, Customer Success, Product, and Demand Gen to turn our platform's strengths into clear customer outcomes.

Key Responsibilities

Post-Close Activation

• Design and operationalize the customer onboarding journey, in-product education, and lifecycle communications that drive time-to-value and feature adoption

• Partner with Customer Success and Sales to identify activation drop-off points and ship targeted programs to improve them

• Increase 90-day customer activation rate by a measurable amount within 6 months of hiring

• Build customer-facing case studies, testimonials, and reference programs that fuel both new business and expansion

Positioning & Messaging

• Own positioning, messaging, and narrative for Audiohook's platform and key product lines

• Conduct ongoi