Director of Sales - Rio Rancho

Director of Sales and Outreach

Status: Full-time

Schedule: M-F with occasional weekend coverage for events

Wage: Salary + Commission

Location: Avamere at Rio Rancho; 1000 Riverview Dr SE, Rio Rancho, NM  87124

Apply at www.TeamAvamere.com

Job Summary

The Director of Sales and Outreach drives the community's census (occupancy) by leading sales, marketing, and outreach. They act as the primary brand ambassador, guiding prospective residents and families through the transition into independent living, assisted living, and/or memory care. The Director of Sales and Outreach for a senior living community (Independent Living, Assisted Living, Memory Care) is responsible for driving occupancy goals by generating leads, conducting tours, managing the full sales cycle, and executing marketing strategies. They build relationships with families, seniors, and referral partners to move prospects into the community.

Essential Duties and Job Responsibilities

• Manage the entire sales funnel—from fielding inquiries and lead generation to nurturing prospects and closing sales. Record all activity in the Customer Relationship Management (CRM) software
• Conduct engaging, empathetic, and customized tours for prosp