Head of Growth Marketing (f/m/d)

Deine Aufgaben

• Demand Generation & Pipeline: Build and scale a full-funnel demand generation engine in Salesforce (lead → opportunity → order), developing the demand plan against pipeline targets in close coordination with sales, with regular performance reporting to marketing and sales leadership.
• ABM & Outreach Programmes: Develop and manage account-based marketing and outreach programmes (via Dealfront and SmartLead) for target markets, leasing, and auction houses, and build out lead nurturing flows in Account Engagement.
• Paid Media & Influencer: Own paid media and influencer marketing across Google, Meta, and LinkedIn including optimising CPC, CPL, and cost per acquisition by channel, introducing a budget allocation framework, and managing external agencies or in-house performance marketers.
• SEO & Organic Growth: Drive technical and content SEO and organic growth, including building visibility in AI answer engines such as ChatGPT and Perplexity, and own keyword strategy for EV battery diagnostics topics alongside the content team.
• Webshop & Conversion Rate Optimisation: Lead conversion rate optimisation for our webshop and B2B/B2C purchase journeys, running systematic A/B tests on pricing, landing pages, and checkout flows, and building out a testing centre of excellence.
• Marketing Automation & Retention: Expand marketing automation (Salesforce Account Engagement), lead nurturing, and lifecycle email programmes for existing customers, driving churn prevention, upsell, and re-engagement together with customer success.
• Marketing Tech & AI: Own the marketing tech stack (evaluation, implementation, management) and bring AI into marketing processes - from AI-supported cold outreach to automated segmentation and predictive lead scoring to coordinating with our central AI & automation team.
• Partner & Reseller Marketing: Build and activate strategic B2B and B2C partnerships (e.g. NADA, ZDK, mobile.de, ÖAMTC, CarVertical), managing reseller and co-branding partnerships and paid media partnerships (e.g. Forbes, Vogel Communications).
• Regional Field Marketing: Support regional field marketing, such as in North America, aligning local go-to-market activity with central strategy and local sales teams.

Dein Profil

• 5+ years of experience in performance marketing, growth marketing, or demand generation - ideally in a B2B SaaS or marketplace environment with a track record of scaling paid media programmes with clear revenue attribution.
• Hands-on experience with Salesforce (CRM + Account Engagement / Pardot) and marketing automation tools, and strong analytical skills including attribution modelling, funnel reporting, ROI frameworks etc. You don’t work without data.
• Experience leading or mentoring small teams, with an entrepreneurial mindset. You get things done, with urgency and ownership.
• Knowledge of ABM tools (e.g. Dealfront, 6sense) and SEO tooling is a clear plus.
• University degree in marketing, business administration, or a related field (or equivalent experience), and a genuine interest in electric mobility and the future of sustainable transportation.
• Strong communication and presence, and a solution-oriented mindset.
• Excellent English skills, both written and spoken. German or additional European languages are a plus.
• Independent, precise, and pragmatic work style.
• A team player who rolls up their sleeves when the situation calls for it.

Warum wir?

• Ownership of the most revenue-critical marketing function at AVILOO, with direct budget responsibility and a genuine ROI framework - No vanity metrics.
• Build and lead your own sub-teams (performance marketing, demand generation, customer marketing, partner marketing) as a central role in the international marketing team, reporting directly to the CCO.
• An innovative, performance- and team-orientedwork environment where success is celebrated together, even across borders.
• Creative freedom in a company that is set to grow its revenue significantly in the coming years.
• A workplace with a true start-up mentality, flat hierarchies, and fast decision-making.
• AI is at the core of how we work and how we think about the future of our processes. We’re looking for people who are genuinely excited about that - not just comfortable using AI tools but interested in what becomes possible when you build around them.
• Reliable work-life balance - personally guaranteed by the CEO.
• The minimum salary for this position is € 4,611 gross/month in accordance with the Austrian IT Collective Agreement (full-time, 38.5h/week). Actual compensation is based on qualifications and experience and significantly exceeds the collective agreement minimum.