VP, Marketing
About the Role
The Vice President, Marketing will set the company-wide marketing strategy and lead the integrated marketing organization across brand, product marketing, content and creative, experiential marketing, web, demand generation, integrated campaigns, and sales enablement.
This leader will translate Awardco’s strategy and product vision into a differentiated market position, a clear customer narrative, and a coordinated go-to-market system that drives awareness, pipeline, revenue, adoption, and customer value. The role will balance long-term category and brand building with disciplined near-term execution and measurable business impact.
The VP of Marketing will be a close partner to the CEO and executive team and will work across Product, Sales, Customer Success, Finance, and People Operations to create clarity, focus, and accountability across the customer journey.
What You’ll Do
- Set marketing strategy and priorities: Develop and own an integrated marketing strategy aligned to Awardco’s company strategy, growth goals, product roadmap, priority markets, and customer needs. Establish clear operating rhythms, investment priorities, and success measures.
- Clarify Awardco’s market position: Define and evolve the compan
