Senior Influencer Marketing Manager
Please note that we will only be able to accept candidates who have the appropriate rights and documentation for employment in Cyprus.
Who We Are.
Axi is a leading global provider of margin and deliverable Foreign Exchange, Contracts for Difference (CFDs), and Financial Spread betting. Our business has evolved into a world-class, multifaceted brokerage with offices in six regions. With heavy investment in the latest trading technology, Axi seeks to offer the most comprehensive end-to-end trading experience available, servicing traders of all levels from beginners to institutional-level clients.
Let's talk about the cool stuff you will do at Axi!
As a Senior Influencer Marketing Manager, you will lead the development and execution of Axi’s global influencer and KOL strategy. This is a commercially important role responsible for building a scalable, performance-led influencer programme that strengthens our brand, reaches new audiences and contributes directly to customer acquisition and business growth.
Your EDGE Assignment/You Will
- Own and develop Axi’s global influencer and KOL strategy across priority markets.
- Build market-specific influencer plans aligned with customer acquisition, engagement, brand and commercial objectives.
- Identify, evaluate and develop relationships with high-impact creators, influencers, KOLs and thought leaders.
- Establish clear influencer segmentation, selection criteria and partnership models across different audiences and platforms.
- Lead commercial negotiations covering fees, deliverables, performance incentives, content rights and exclusivity.
- Own influencer marketing budgets, forecasting and investment decisions.
- Develop a robust measurement framework covering reach, engagement, traffic, acquisition, conversion, cost efficiency and return on investment.
- Use performance data and audience insights to optimise campaigns, challenge underperforming activity and scale successful partnerships.
- Partner closely with Brand, Performance Marketing, Social Media, Content, Partnerships, Regional Marketing, Legal and Compliance teams.
- Ensure all influencer activity meets Axi’s brand, regulatory, disclosure and marketing governance standards.
- Monitor creator, platform and industry trends, identifying new opportunities and emerging channels.
- Build repeatable processes, governance and reporting that allow the influencer programme to scale globally.
- Provide strategic guidance and leadership as Axi’s influencer marketing capability continues to grow.
- Take full ownership of delivery, proactively communicating progress, risks and recommendations to senior stakeholders.
Are you the one?
- Min of 4 years of experience in influencer marketing, creator partnerships, KOL management, affiliate marketing, strategic partnerships or a related field.
- Proven experience developing and leading influencer strategies, rather than solely executing individual campaigns.
- Demonstrated success managing large-scale or multi-market influencer programmes.
- Strong commercial judgement, with experience managing budgets, negotiations and performance-based partnerships.
- Strong understanding of how influencer marketing contributes to customer acquisition, conversion, engagement and long-term brand growth.
- Analytical mindset with the ability to translate campaign and customer data into actionable decisions.
- Experience developing performance frameworks and presenting campaign results and recommendations to senior stakeholders.
- Strong knowledge of influencer platforms, social analytics, affiliate tools and performance-tracking solutions.
- Excellent stakeholder management skills and the confidence to influence cross-functional and senior leadership teams.
- Highly organised, proactive and comfortable operating in a fast-moving environment with evolving priorities.
- Able to quickly understand new customer segments, products, markets and regulatory considerations.
- Experience working within a regulated, technology-led or high-growth international business would be advantageous.
- Professional and credible when representing a global financial