Local Memberships Marketing Coordinator (Part-time Temporary)
1 big thing: Axios is a modern media company dedicated to providing trustworthy, award-winning news content in an audience-first format. We are looking for a part-time, temporary Local Memberships Marketing Coordinator to run and help scale member giveaways across our Local markets.
Why it matters: Giveaways have proven to be a strong acquisition and engagement tactic. Five recent campaigns generated an overall 4x positive ROI across every market tested. We now want to test whether this can become a repeatable growth program across all Axios Local markets.
The opportunity is significant, but execution is highly manual. This individual will own the day-to-day coordination and execution of the program so the Membership team can increase campaign volume, test performance across markets, and determine whether giveaways should become a standing acquisition channel.
Go deeper: In this role you will manage Local member giveaways end to end, including:
- Build and maintain the giveaway calendar across Local markets, targeting roughly four campaigns per week.
- Coordinate with local journalists to identify restaurants, businesses and institutions that make each giveaway feel authentically local.
- Draft campaign copy, including member announcements, acquisition emails