CRM Production Manager

What The Role Is

This role is the operational and technical engine behind Babylist’s CRM program. You’ll own how multi-channel journeys come to life, translating strategy into precise, scalable execution across audience logic, campaign production, journey architecture, and the CRM tech stack.

Who You Are

• 5+ years of hands-on experience managing multi-channel CRM production across email, push, SMS, and in-app messaging.
• Deep fluency with ESP and CDP ecosystems, including a clear understanding of their distinct roles and how audiences, data, content, and logic flow between them. (Bonus points if you have experience with Iterable, Braze or Hightouch). 
• Strong working knowledge of CRM production platforms; experience with Iterable, Contentful, Cloudinary, Shopify, and Hightouch is strongly preferred.
• Strong understanding of email governance, compliance, and deliverability best practices. 
• Strong command of CRM data, including engagement metrics, behavioral signals, audience health indicators, and lifecycle data, with the ability to translate insights into action.
• Product marketing instincts and the ability to connect user behavior and product context to targeting and messaging decisions.
• An operational an