Principal Product Manager, Recommendations & Discovery

What the Role Is

We're hiring a Principal PM to own personalization across Babylist's consumer experience — the homepage feed, product recs, search, and the ML-powered systems that make registry building feel effortless.

Babylist was built on editorial recommendations — products chosen by humans with deep baby gear expertise – which are an important part of the foundation of the trust we've earned with millions of families. We now have the remit to build on our editorial strength; using one of the richest first-party datasets in parenting to layer personalized, ML-powered recommendations across every consumer decision point. We are early on the journey, have a real mandate, and need a product leader who has seen ML personalization done at scale to come define what great looks like for Babylist.

If you're looking to step into a mature ML organization and optimize on the margins, this isn't the right role. If you've worked inside a strong ML personalization team, learned what good looks like, and want to bring that knowledge to a company early on in this journey — with the leverage to shape what we build and how we build it — read on.

Registry building is the heart of the Babylist product — every parent builds a list of dozens of products, from swaddle to stroller, with real stakes (a friend or family member is going to buy these things, and