Senior Social Media Manager
What the Role Is
This role sits on the team that owns Babylist's day-to-day social presence, focused on social video: the content that carries the brand on TikTok and everywhere else short-form video lives. We're already the largest baby brand on TikTok at 1.4M followers, and the mandate now is to deepen engagement, not just grow reach. You'll report to the Director, Social & Creator Marketing, who sets the overall social strategy. Your job is to make the content that brings it to life. This is a hands-on production role, not a strategy-only one. You'll storyboard, shoot, and edit in our SoHo showroom and work directly with creator and influencer partners. There are no direct reports.
This role is remote, with regular on-site expectations at our SoHo showroom to do that production work. You'll need to live within a commutable distance of NYC so you can get there easily and on short notice.
Who You Are
- A true TikTok native. You know how organic content thrives and how to work with creators and trends in real time. You know which trends to jump on and, just as importantly, which to skip, so everything stays aligned with the brand's voice and keeps our audience's trust.
- A hands-on creator of platform-native short-form video.<
