B2B General Manager

As B2B General Manager, you will oversee the evolution and execution of a comprehensive strategy to grow Balsam Hill’s business sales. This role is pivotal in driving omnichannel growth through strategic sector development and a combination of online and offline sales initiatives. Success in this role requires a seasoned leader with strong strategic thinking skills, a hands-on approach to execution, and exceptional relationship-building capabilities.

This full-time position reports to the VP of Growth located in Redwood City, CA and is expected to work in a hybrid model, which currently includes Monday, Tuesday, and Wednesday in-office.

What you’ll be doing:

• Lead team with accountability for business outcomes, promoting solution-sharing and inspiring the broader team/function with a vision aligned with organizational values
• Develop and execute a comprehensive strategy to expand B2B sales, including both online and offline initiatives
• Drive omnichannel growth by identifying and capitalizing on strategic sector opportunities
• Provide umbrella oversight for the B2B channel, including:
  • Digital commerce initiatives across multiple sites and platforms
  • Various sector development (hospitality, trade, etc.)
  • Strategic account management