Lifecycle Marketing
About Base
Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.
About the Role
This isn't a traditional lifecycle or content role. It's both, with the balance tipped toward the platform. You'll own our lifecycle marketing engine end-to-end: the workflows, automations, segmentation, and triggers that move homeowners through the funnel, and the copy that runs through them.
Most of your time will go to building and maintaining lifecycle infrastructure in our CRM. The rest goes to writing and shaping the content that fills it: email, SMS, landing pages, onboarding flows, organic and paid creative. You'll combine hands-on platform expertise with conversion-focused copywriting to build a system that educates, nurtures, and converts homeowners at scale.
If you love writing, operations, testing, and building something category-defining from the ground up, this role is for you.
What You'll Do</
