Product Manager - Growth
Bayut & dubizzle have the unique distinction of being iconic, homegrown brands with a strong presence across the seven emirates in the UAE. Connecting millions of users across the country, we are committed to delivering the best online search experience.
As part of Dubizzle Group, we are alongside some of the strongest classified brands in the market. With a collective strength of 5 brands, we have more than 123 million monthly users that trust in our dedication to providing them with the best platform for their needs.
As a Product Manager - Growth, you will own the end-to-end lead-generation performance of dubizzle’s VAS funnels — inspections, financing, insurance, evaluations and service contracts — across the dubizzle platform, CLM and paid channels. You will identify choke points across each funnel, run a structured A/B testing agenda, and work closely with design and engineering to ship improvements that increase lead volume and conversion. Beyond the funnels, you will drive select VAS frontend initiatives across dubizzle web and app — including partner integrations — that expand what the automotive services business can offer.
In this role, you will:
Funnel Growth & Conversion Optimisation
- Own end-to-end lead conversion performance across the C2C inspections, financing, insurance, evaluations and service contract funnels.
- Identify choke points and drop-off stages within each funnel u
