Senior Manager, Campaign
Company Description
Before TuneCore, artists needed to be signed to a record label to sell their music online. In 2006, we democratized the industry by partnering directly with digital stores and streaming platforms to enable any musician to sell their songs worldwide while retaining 100% ownership of their music. Today, TuneCore is the leading independent development partner for self-releasing artists to build audiences and careers, with technology and services across distribution, publishing administration and a range of promotional services. TuneCore is headquartered in Brooklyn, NY, and owned by Paris-based Believe, one of the world’s leading digital music companies. The company is one of the fastest growing companies in the music industry and is actively investing in the continued growth of the business.
We have made it our mission to best serve artists and labels at each stage of their development in the digital world. We are a company that cares deeply about our people and our creator community, advocating for diversity, equity, and inclusion across all of our platforms and throughout our business. The pursuit of innovation inspires us to work hard for our artists, while collaboration drives the way we work and approach our company’s social responsibility.
Join TuneCore as we embark on the next phase of innovation in the music industry. Be part of the team that bridges the unmet and evolving needs of creators by building the tools and services that make their lives better.
Job Description
As we redefine our brand, evolve our product and accelerate global growth, we're creating a Marketing organisation that delivers inspiring, integrated campaigns capable of building brand love and driving measurable business growth.
Reporting to the VP, Global Marketing, the Head of Campaigns is responsible for bringing TuneCore's brand and marketing strategy to life through the planning, orchestration and delivery of world-class integrated campaigns.
This role sits at the heart of the Growth organisation, connecting Brand, Marketing, Product, Creative, International and Partnership teams to ensure every campaign is strategically aligned, brilliantly executed and delivers against both brand and commercial objectives. You’ll work hand in hand with our Brand and Media agencies to ensure an integrated approach and you'll establish the campaign rhythms, planning processes and cross-functional collaboration that enable the organisation to move with greater consistency, clarity and impact.
Working across brand campaigns, product launches, artist initiatives and key cultural moments, you'll ensure TuneCore speaks with one voice across every channel and every market. You'll balance global consistency with local relevance, creating scalable campaign frameworks that can be adapted to meet the needs of artists around the world.
This is an exceptional opportunity for a highly organised, commercially minded marketer who thrives in fast-paced environments and enjoys turning strategy into action. You're equally comfortable building detailed delivery plans, facilitating cross-functional collaboration and solving complex operational challenges, while never losing sight of the creative ambition behind the work.
You believe great campaigns don't just generate awareness - they create meaningful connections with artists, strengthen the brand and inspire action.
The tasks and responsibilities of this position include, but are not limited to
Integrated Campaign Planning
Develop and manage the integrated global campaign calendar across brand, product, seasonal and regional initiatives.
Translate marketing strategy into clear campaign plans, timelines, deliverables and success measures.
Ensure campaigns are prioritised, sequenced and aligned with business objectives, product roadmaps and regional market opportunities.
Facilitate campaign planning sessions with cross-functional stakeholders.
Campaign Delivery & Programme Management
Lead end-to-end campaign delivery from briefing through execution, optimisation and post-campaign evaluation.
Coordinate Brand, Creative, Growth, Product, Social, Int’l and external partners to ensure seamless execution.
Manage campaign timelines, dependencies, risks and stakeholder communications.
Ensure campaigns are delivered on time, within budget and to a consistently high standard.
Cross-functional Collaboration
Act as the central point of coordination across Growth and key business functions
Drive alignment across multiple workstreams, ensuring roles, responsibilities and milestones are clearly defined.
Build collaborative ways of working that improve communication, transparency and delivery across the organisation.
Campaign Operations & Process Improvement
Establish campaign planning frameworks, briefing templates, governance and operational best practice.
Continuously improve campaign workflows to increase efficiency, scalability and collaboration.
Support the development of marketing planning processes and operating rhythms alongside the Marketing Strategy & Operations team.
Embed consistent campaign management standards across the global Marketing function.
Campaign Performance & Optimisation
Partner with Growth to define campaign objectives, KPIs and measurement frameworks.
Monitor campaign performance throughout delivery, identifying opportunities to optimise creative, channels or execution.
Lead campaign retrospectives and capture learnings to improve future performance.
Develop regular reporting for Marketing Leadership on campaign delivery and effectiveness.
Global Brand & Product Launches
Support the planning and execution of TuneCore's major global brand campaigns, product launches and strategic initiatives.
Coordinate integrated launch plans across global and regional markets.
Ensure all campaign activity aligns with TuneCore's brand strategy, creative standards and messaging frameworks.
Support the successful implementation of the global rebrand across marketing initiatives and customer touchpoints.
Agency & Partner Management
Coordinate external creative, production and agency partners where required.
Manage campaign budgets, timelines and deliverables with external suppliers.
Ensure agency outputs meet agreed quality, timing and strategic objectives.
Qualifications
7+ years experience delivering integrated marketing campaigns within consumer technology, entertainment, media, music, creator economy or high-growth digital businesses.
Proven experience managing complex, cross-functional marketing programmes involving multiple stakeholders and markets.
Strong understanding of integrated marketing across Brand, Product Marketing, Growth, Social, Content and Creative disciplines.
Exceptional project and programme management skills with the ability to manage multiple priorities simultaneously.
Experience developing campaign plans, timelines, briefing processes and delivery frameworks.
Strong commercial awareness with an understanding of how campaigns contribute to brand and business performance.
Experience working with creative teams and agencies to deliver high-quality integrated campaigns.
Excellent stakeholder management, communication and facilitation skills with the ability to influence across all levels of the organisation.
Highly organised with exceptional attention to detail and the ability to anticipate risks before they become issues.
Comfortable working in fast-paced, evolving environments where processes are still being established.
Analytical mindset with experience interpreting campaign performance data and applying insights to future planning.
Experience working across international markets and coordinating global campaign delivery is highly desirable.
Passion for music, artists and the creator economy, with an appreciation for cultural marketing and storytelling.
Education
Bachelor’s degree required; advanced degree preferred
Location
This role will be based out of the New York, Believe office in Dumbo. TuneCore operates on an in-office and remote hybrid model giving our teams flexibility and choice of how they work. Required in-office Tues, Weds, Thurs.
Other duties
Please note this job description is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Additional Information
Salary Transparency
TuneCore is committed to fair and equitable compensation practices. The base salary range for this position is $108,000-145,000 The final salary offer will be determined by a variety of factors, including the candidate’s relevant experience, specialized skills, internal equity, and specific work location. This range represents our good faith estimate at the time of posting.
Our Values:
TuneCore is a team of creators, for creators. Our mission is to support our artists and labels at every stage of their careers. Our driving forces are fairness, expertise, respect and transparency. As global citizens, we believe that if we build more diverse, equitable and inclusive teams across our company, we will collectively create and offer more innovative solutions and better serve our artists, labels, partners, and employees.
We strive to build a company that reflects the communities we serve and embraces the diversity of the world we live in, where each person’s unique perspective is valued, and where everyone has the same opportunities and is supported in their personal and professional growth. From our hiring practices to the culture we create and nurture, we are committed to listening, learning and evolving. Our goal is to make TuneCore an inspirational place that feels comfortable and familiar no matter how you look, where you call home, who you love, what you believe, or what’s on your playlist.
CSR Strategy: Shaping Music for Good
Our core values are put into action through Shaping Music for Good, Believe and TuneCore’s global corporate social responsibility strategy, integrated at all levels of the company and at the heart of our business model.
We strive to shape the music industry for good by building trusting relationships with artists and partners, investing in the growth and talent development of our local markets, and empowering our community to positively impact society. We work to achieve progress on our core priorities: gender equity, diversity, equity & inclusion, environmental sustainability, and wellness for our employees, artists, and industry partners.
Shapers Program
Employees have the opportunity to join the Shapers Program, a resource group made up of teammates who want to dedicate their time and skills to Shaping Music For Good initiatives. Shapers develop action plans, educate teammates, support the implementation of programs, and inspire action within the organization on causes and issues that align with TuneCore and Believe’s SMFG priorities.
Inclusion in the Music Business Report
In 2025, Believe and TuneCore partnered with the Annenberg Inclusion Initiative, the world’s leading think tank studying diversity and inclusion in the entertainment industry, to produce the second Inclusion in the Music Business report which analyzes the gender, race, and ethnicity among executive leadership in the music industry.
Recognition and Awards:
Fast Company's 10 Most Innovative Companies in Music list (2023-2025)
Crain's Best Places to Work in NYC (2022-2024)
Benefits & Perks:
At TuneCore we’re committed to the well-being of our employees and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include, but are not limited to:
Paid Time Off including vacation, holidays, paid bereavement, unlimited paid sick days, and company-wide week off between Christmas and New Years—every employee needs time to take care of themselves and their family.
“Wellness Fridays” year-round (close at 1pm on Fridays)
Universal Paid Parental Leave for both parents - because we know your newest family member(s) deserve your undivided attention.
Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - your health comes first.
401k match - an investment in your future.
Company wide events, outings and volunteer days – we have team spirit and know how to have fun!
Hybrid Work - employees have the option to work primarily remotely and work from the office 13 days per month on a flexible schedule organized at the department level, in accordance with Company policies.
Learning and development opportunities and career development training – we believe in promoting and growing our leadership from within the company and proactively invest in our people.
Free distribution subscription for employees – so you can experience the magic of releasing music worldwide (and give us valuable feedback!).
Equal Employment Opportunity
TuneCore, a wholly owned subsidiary of Believe, is an Equal Opportunity Employer. We celebrate diversity and are committed to providing equal employment opportunities to all applicants and employees and do not discriminate on the basis of race, color, religion, creed, national origin, ancestry, citizenship status, age, sex or gender, pregnancy, childbirth or related medical conditions, gender identity or expression, sexual orientation, marital status, military or veteran status, disability, genetic information, or any other characteristic protected by applicable federal, state, or local law.
Reasonable Accommodations
TuneCore, a wholly owned subsidiary of Believe, is committed to providing reasonable accommodations to qualified individuals with disabilities, including applicants and employees, in accordance with applicable law. If you need a reasonable accommodation during the application or hiring process, please contact Human Resources.
