Country Manager - Belgium

You will have full P&L responsibility for the Belgian market, driving commercial performance and customer value across online casino, sportsbook and a retail sportsbook network of more than 400 points of sale. The role requires deep gaming industry expertise, a strong product and CRM background, and the ability to operate across multiple jurisdictions. The successful candidate will be French-speaking and will work closely with central and local teams to deliver the market strategy in line with regulatory requirements.

Responsibilities

• Lead and develop a high-performing team of local experts and professionals.

• Drive sustainable revenue growth and customer value through product performance, customer engagement and lifecycle optimisation.

• Develop and implement the local market strategy and annual plans, managing the market budget and working closely with central teams to align product, CRM and commercial priorities.

• Own the customer lifecycle from onboarding and activation through retention, loyalty and reactivation, using customer insights and performance data to identify opportunities.

• Partner with Product and CRM teams to improve the customer proposition, product experience and customer journeys. This role does not own local marketing