CRM Manager - Greece

The Greek marketing team in Malta is looking for a CRM Manager who is passionate about sports and casino. This is a fantastic opportunity to work with our world class and award-winning brands. 

THE WOW

We are looking for a CRM manager to join our dynamic  team in Malta. You will be directly responsible for all the CRM lifecycle strategy. Oriented by data and business intelligence this role will plan and coordinate multi-channel, segmented life cycle campaigns. Main objectives are to drive conversion, early life, cross-sell, churn prevention and reactivation rates. It is an exciting and fast paced role that requires passion and an eye for detail.   

A flavour of what you will be doing:

• Devise and execute effective marketing programmes within the customer lifecycle
• Work closely with product managers to increase campaign ROI through tailor-made nurture programmes aimed at monetising players post the 1st interaction with a campaign
• Build & automate lifecycle communication in collaboration with central CRM towards decreasing churn and enhancing player engagement
• Define the brands contact strateg