CRM Manager - Sportsbook Global Promotions
Excellent opportunity to join Betsson Group as our new CRM Global Promotions Manager - Sportsbook
THE WOW
Betsson Group is seeking a self-driven and detail-oriented CRM expert with a "can-do" attitude to join our Global CRM & Engagement department. This is a fantastic opportunity to become part of an amazing team of CRM and sports enthusiasts.
In this role, you are responsible for ensuring the successful end-to-end delivery of Sportsbook Global Promotions designed to engage and entertain the group’s wider customer base beyond the game play. In this role you are responsible for promotions such as The Million, Sportsbook Leaderboards, and prize draws, all with big headline prizes aimed to offer an attractive ‘shop window’ to achieve brand loyalty.
To be successful in this role, you need a strong understanding of various sports, competitions, and leagues both globally and in Betsson’s key markets, along with a genuine passion for sports to understand what drives and motivates customers.
THE CHALLENGE:
You will definitely be busy! Here is a taste of what you will be involved with:
- Sportsbook Promotions Calendar: Design the CRM global promotions calendar, focusing