Posted Aug 17•Malta
Gaming and CRM Coordinator
MiddleOn-site (Malta)€60,000 – €80,000 / yr
Job Description
Gaming & CRM Coordinator
About the Role
As CRM and Gaming coordinator, your focus is to drive customer engagement, retention, and overall satisfaction through the implementation of strong campaign offerings and the use of all the tools available in your arsenal.
Your Key Responsibilities
- Execute all customer campaigns: Implement all customer campaigns by managing copywriting (when required) and configuring various communication channels, including email, SMS, WhatsApp, and web push notifications. Additionally, set up bonuses, races and raffles by campaign mechanics, ensuring meticulous quality assurance processes for each configuration. This includes conducting A/B testing to optimise performance.
- Reporting: Monitor KPIs related to gaming and customer engagement. Use data analytics tools to assess player behaviour and campaign effectiveness.
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