Senior CRM Manager - Reactivation

Betsson Group is looking for a self-driven and detail-oriented CRM expert with a "can-do" attitude to join our Global CRM & Engagement department. This is an excellent opportunity to be part of a team of CRM enthusiasts dedicated to driving customer engagement and reactivation.

The role involves end-to-end management of reactivation lifecycle campaigns and communications across multiple brands, markets, and products. The primary focus is on winning back inactive customers and nurturing this segment to reduce repeated churn, directly impacting key performance indicators (KPIs).

Key Responsibilities:

• Customer Communication & Campaigns: Execute hyper-segmented reactivation campaigns to engage inactive customers and minimize churn.
• Project Management: Utilize JIRA for efficient task and project management while ensuring seamless communication with stakeholders.
• Automation & Scalability: