CRM & Lifecycle Senior Manager

Better Collective is looking for an experienced CRM & Lifecycle Senior Manager to establish and lead a group-wide approach to customer relationship management across our portfolio of global sports media brands.

This is a senior role combining CRM strategy, customer lifecycle management, technology, data, commercial thinking and operational leadership.

The successful candidate will move CRM beyond campaign execution and develop it as a strategic capability that helps Better Collective build deeper, more valuable relationships with its audiences.

Working across Product, Audience, Data, Commercial, Editorial, Technology and local brand teams, the CRM & Lifecycle Senior Manager will create the frameworks, programmes and operating model required to turn first- and zero-party audience data into personalised customer experiences and measurable business value.

The Opportunity

Better Collective reaches millions of sports fans across a diverse portfolio of digital brands.

The next stage of our audience strategy is to develop stronger direct relationships with those users — moving from anonymous audiences → known users → understood customers → engaged and valuable relationships.

CRM will be central to that tr