Sales Director - Brand Partnerships (UK, IT, FR, ES)
About Better Collective
Better Collective is a global digital sports media group, connecting millions of passionate sports fans through a diverse portfolio of sports media brands, communities and digital products.
As we evolve our commercial strategy, we are building a premium partnerships business centred around audience intelligence, video/talent-led content, premium media products and strategic client relationships.
We're looking for an experienced entrepreneurial Sales Director to build and scale our premium partnerships business across the UK, Italy, France and Spain.
About the Role
This is a strategic leadership role responsible for driving long-term partnerships with some of the world's largest brands across sectors including Automotive, Financial Services, FMCG, Consumer Electronics, Retail, Travel, Telecommunications and Luxury.
Working closely with the Director of Ad Sales UK & Europe, Product, Editorial and Marketing teams, you'll develop integrated commercial solutions that combine premium content, talent, audience intelligence and multiple Better Collective brands into market-leading partnerships.
You'll have a genuine passion for sport and a deep understanding of modern sports fandom, recognising how audiences engage across live sport, digital media, creators, communities and premium content.
This role is about building long-term strategic relationships that deliver sustainable commercial growth.
Key Responsibilities
Commercial Strategy
Lead the development and execution of Better Collective's brand partnerships strategy across the UK, Italy, France and Spain
Build category-specific go-to-market strategies across priority sectors
Develop scalable sponsorship products and commercial IP
Create integrated commercial propositions that move beyond traditional advertising
Identify new revenue opportunities across key industry verticals
Develop annual category growth plans
Business Development
You will already have senior relationships with:
Global advertisers
European brands
The Big Six global agency holding groups
Independent agencies
Sponsorship agencies
Sports marketing agencies
You'll build and manage a pipeline of strategic six and seven-figure partnership opportunities.
Category Ownership
Lead Better Collective's sales strategy across:
Automotive
Financial Services
FMCG
Consumer Electronics
Retail
Telecommunications
Travel
Lifestyle
Luxury
Become the internal expert for these sectors.
Premium Partnerships
Create integrated solutions including:
Premium sponsorships
Branded entertainment
Talent-led partnerships
Video-first campaigns
Audience Intelligen