Marketing Specialist ( Device Accessories )

BIOTA Smart Home is a fast-growing smart home and pet tech brand. We are currently hiring two Marketing Specialists to lead marketing initiatives across two different product categories. Each role will be responsible for leading cross-functional marketing teams in planning and executing impactful campaigns that drive business growth.

Position 1: Pet Products
(Pet Feeders, Water Fountains, Air Purifiers)

Position 2: Device Accessories
(Charging Cables, Chargers, Headsets, Earphones, TWS, Laptop Hubs/Adapters, and related products)

Each candidate will focus on one product category and is expected to have strong knowledge and genuine interest in the respective industry.

Key Responsibilities

• Develop and execute comprehensive marketing strategies aligned with overall business and marketing objectives, including influencer/KOL strategies as part of the channel mix.
• Lead the planning, execution, and optimization of marketing campaigns across multiple channels, including social media, paid advertising, e-commerce platforms, KOL marketing, and creative assets.
• Coordinate and guide cross-functional teams, including Social Media, E-commerce, Ads, KOL, and Creative (Graphic Design) teams.
• Translate campaign objectives into clear, actionable briefs for each team, including:
• Promotional content and key product highlights
• Required content fo