VP Marketing, UK

Own the Strategy. Execute at Speed. Scale What Works.

At BJAK, we’re building Southeast Asia’s leading digital insurance platform — and our growth depends on world-class marketing. We’re looking for a Head of Marketing based in London (remote-friendly) who thrives at the intersection of strategy, execution, and analytics. Someone who doesn’t just build plans but drives performance, leads teams, and isn’t afraid to get hands-on when needed.

This is a high-ownership role designed for someone who can lead integrated marketing efforts across digital, brand, content, and campaigns — and who thrives in a performance-obsessed, fast-moving startup culture.

Why This Role Matters

• You’ll lead marketing efforts that directly impact user acquisition, retention, and brand awareness.
• Your work will shape how millions of users perceive, engage, and trust our platform.
• You’ll drive high-growth campaigns and help scale marketing across multiple countries.
• You’ll bring structure, creativity, and accountability to a high-performance environment.

What You’ll Do

• Own and drive the full marketing strategy — digital, brand, content, and campaigns — for London and regional markets (SEA).
• Lead and coordinate cross-channel marketing campaigns across Meta, Google, TikTok, YouTube, CRM, and more.
• Plan and execute performa