Director, Demand Generation

Our team at Blackline Safety is growing! As a people-driven technology company, with a mission to make sure every worker returns home safely, we drive innovation, practice resiliency, demonstrate leadership, go the extra mile for our customers, and empower our people to be their best.

Blackline Safety is looking for a results-driven Director, Demand Generation to lead and scale how we generate and convert pipeline — across paid media, organic, lifecycle, events, email, and account-based programs. You'll own the strategy, systems, and team behind our demand generation engine, turning attention into qualified pipeline and revenue.

You'll bring structure and clarity to a function with strong foundations already in place — a talented team, an established marketing automation platform, and real program volume — and partner closely with Sales, Client Success, and the rest of the Marketing org to make sure every dollar we invest in demand is working as hard as it can. You'll also own our website as a growth channel, keeping it performing as a true conversion engine.

This is a high-impact leadership role, perfect for someone who wants to build — you'll lead and grow a team, own the numbers, and have real influence over where and how we invest.

Responsibilities:

• Own the strategy and execution of demand generation across paid media, organic/SEO/AEO, lifecycle and nurture, events, webinars, email, and account-based marketing